Aero dvi

About the project

When this client approached me to design a logo for their Veterinary practice, they had a few things in mind. They provided a picture of their beloved dog Aero, as she would be the practice’s namesake. They also requested to integrate imagery related to diagnostic imaging.

Three concepts were developed to present to the client - each with its own style.

Concept 1

The first concept is a simplified x-ray scan and silhouette of Aero with a bright red heart to enforce the loving care the veterinary practice stands behind. A bold icon-style logo of Aero featuring her sweet red heart viewed on an x-ray scan. The contrasting colour combination and clear lines are prominent when seen from any distance and stands out when viewed on screen. This logo is clean, clinical and professional, representing the practice and it’s focus on expert animal care and compassion.

Concept 2

A wordmark-centric logo enhanced with imagery of Aero’s paw print and diagnistic tech waves. The logo itself says it all, while the additions of the graphic elements tell the story of the practice. Simple and smart, this logo is friendly, and endearing.

Concept 3

A stylized full colour illustration of the beloved Aero herself, namesake of Aero DVI. The subtle yet striking inclusion of the red + on her collar references the health field and veterinary practice to reinforce the the practice. The colourful icon is balanced with bold lettering. This logo is sophisticated, memorable, unique and eye-catching, setting Aero DVI apart from any other veterinary logo.

Result

After some consideration, Concept 3 was selected as it resonated with the founder’s love of their beloved pet, had a clean, yet illustrative style and bold colour way. It's uniqueness made it stand out from other traditional vet practice logos, yet still retained the professional image that was important to convey.